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04 Nov
Creating Brandnlogo.com
Posted by Adrian in Announcement, Branding, Brandnlogo.com, logo, News
For a while now I've had a keen interesting in Brand identity, more specifically logo design. I have been running my other site artfulaesthetics.com in one fashion or another for a number of years now aimed at doing multimedia graphic design projects.
Brandnlogo was a decision to further evolve in a niche I really enjoy which if you haven't got it yet is "Brand 'n' logo". This allows me to focus on one specialised field, logo design but also other brand identity area's like brochures, posters, stationary etc.
The theory is specialising in logo design allows me to focus specifically on improving in that area, and allowing me to ultimately attract more brand design clients. On the other hand, it will also limit myself to other potential projects. I figure its better to do one job exceptionally well then spreading over lots of different area's.
I also have a fondness for typography which will come in handy allowing projects to have custom fonts and a unique look further improving the brand.
All in all I believe the new name 'brandnlogo' not only captures the essence of what service will be provided but also contains 2 key words which should pay of dividends on the SEO front :).